Difference between Sales & Marketing
The Awareness, Interest, Desire and Action (AIDA) Model
Difference between Conventional Marketing & Digital Marketing
Digital Marketing Landscape – Different platforms available & future of digital marketing
Comparative Study – Identification of the right platform for your business
Planning and Structure for your first website
Domain names & Buying a domain
One page website & multipage website
How to build your website or blog using Word Press
Designing Home page, Products & Services Page, Portfolio and Gallery Page, Pricing page, call to Action Page
SEO overview for your website
Google Analytics Tracking code and how to attach it to your website
Planning an e-mail marketing campaign
General Rules to avoid SPAM filters
Anatomy and Designing of responsive HTML e-mail.
E-mail campaign for different purposes – Newsletter, Product & Service Intro, Reinforcement & Re-engagement, Offer announcements, Cross Sales, Secondary Value, Urgency, etc.
Triggers in e-mails and sequence of e-mail triggers.
Frequency & timing of e-mails
E-mail analytics – Open rate, click through rate, conversion rate, ROI, etc.
Organic versus Paid Search
Google Ad Types
Ad Page Rank
Ad Words User Interface & Setting up of Ad word Account
Keyword Planning & Control
Types of Key words
Creating Ad Campaigns – Ad Groups and Text Ads
Bidding Strategies – CPM, PPC & CPA
Conversion Tracking Code
Creating Image Ads, Animated Ads, Video Ads
Remarketing Strategies & Remarketing Tracking Code
Linking with Google Analytics
Social Media Platforms – Overview of Face Book, Instagram, Pinterest, LinkedIn, Twitter and You Tube.
Facebook Profiles & Pages
Creating Facebook Pages – Page Information & settings, Facebook Page custom URL
Designing Facebook AD campaigns – Ad Components & Facebook Ad Structure
Setting Up Facebook AD Account
Contents & Call To Action
Boosting Page Posts
Page & Video Promotion
Managing & Editing Ads
Ad Reports & Ad Insights
Billing & Account
Power Editor in FB
Shared Login for Business A/c
Essentials of Online Reputation Management
Social Listening – what is it and some tools for social listening.
Strategies to Boost Positive Online Chatter and Suppress online Negative Chatter.
Creating Website / Blog in Word Press
Designing, Creating and Measuring HTML E-mail Campaign for your own business
Setting Up of Google Ad Word Campaign, Key words planning and Ad Design for your business
Creating FB Page for your business, Posting Events, Ads, Videos, and Measuring Analytics for your own business.
The total course duration is 50 hours spread over two months. (Weekly 6 hours week end training)
Timings: Saturdays: 4.30 p.m. to 7.30 p.m.
Sundays: 8.00 a.m. to 11.00 a.m.
Weekend starting from 28th October 2017
If you are a student of Commerce, Management or Information technology, this course will supplement your skills opening up new vistas for getting a satisfying job or starting your own digital marketing business.
If you are a current business owner, who wants to expand the customer base from offline to online, captivate and retain your existing customers, want to have maximum return on investment on every penny spent on advertisement and promotion, and want to tap modern technology enabled customer reach, this is the right platform for you.
This course will complement your business management background.
You will learn skills and techniques that were not part of your conventional syllabus and will remove the feeling of being left out. It will break myths that digital marketing is only for techies. Any manager whether sales, marketing, Planner & Strategists will be able to hone up your acumen.