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Digital Marketing Certification

Course Modules:

Difference between Sales & Marketing

The Awareness, Interest, Desire and Action (AIDA) Model

Difference between Conventional Marketing & Digital Marketing

Digital Marketing Landscape – Different platforms available & future of digital marketing

Comparative Study – Identification of the right platform for your business

Planning and Structure for your first website

Domain names & Buying a domain

One page website & multipage website

How to build your website or blog using Word Press

Designing Home page, Products & Services Page, Portfolio and Gallery Page, Pricing page, call to Action Page

SEO overview for your website

Google Analytics Tracking code and how to attach it to your website

Planning an e-mail marketing campaign

Generating Opt-ins.

General Rules to avoid SPAM filters

Anatomy and Designing of responsive HTML e-mail.

E-mail campaign for different purposes – Newsletter, Product & Service Intro, Reinforcement & Re-engagement, Offer announcements, Cross Sales, Secondary Value, Urgency, etc.

Triggers in e-mails and sequence of e-mail triggers.

Frequency & timing of e-mails

E-mail analytics – Open rate, click through rate, conversion rate, ROI, etc.

Organic versus Paid Search

Google Ad Types

Ad Page Rank

Ad Words User Interface & Setting up of Ad word Account

Keyword Planning & Control

Types of Key words

Creating Ad Campaigns – Ad Groups and Text Ads

Bidding Strategies – CPM, PPC & CPA

Conversion Tracking Code

Creating Image Ads, Animated Ads, Video Ads

Remarketing Strategies & Remarketing Tracking Code

Linking with Google Analytics

Social Media Platforms – Overview of Face Book, Instagram, Pinterest, LinkedIn, Twitter and You Tube.

Facebook Profiles & Pages

Creating Facebook Pages – Page Information & settings, Facebook Page custom URL

Scheduling Posts

Facebook Events

Featured Videos

Designing Facebook AD campaigns – Ad Components & Facebook Ad Structure

Setting Up Facebook AD Account

Contents & Call To Action

Boosting Page Posts

Page & Video Promotion

Managing & Editing Ads

Ad Reports & Ad Insights

Billing & Account

Power Editor in FB

Shared Login for Business A/c

Essentials of Online Reputation Management

Social Listening – what is it and some tools for social listening.

Strategies to Boost Positive Online Chatter and Suppress online Negative Chatter.

registration Form:

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Email:
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Practical Modules:

Hands on practical on

Creating Website / Blog in Word Press

Designing, Creating and Measuring HTML E-mail Campaign for your own business

Setting Up of Google Ad Word Campaign, Key words planning and Ad Design for your business

Creating FB Page for your business, Posting Events, Ads, Videos, and Measuring Analytics for your own business.

Duration & Timings:

The total course duration is 50 hours spread over two months. (Weekly 6 hours week end training)

Timings: Saturdays: 4.30 p.m. to 7.30 p.m.
                      Sundays: 8.00 a.m. to 11.00 a.m.

First Batch Commences from:

Weekend starting from 28th October 2017

Who Should Attend?

Students & Job Seekers

If you are a student of Commerce, Management or Information technology, this course will supplement your skills opening up new vistas for getting a satisfying job or starting your own digital marketing business.

Business Owners

If you are a current business owner, who wants to expand the customer base from offline to online, captivate and retain your existing customers, want to have maximum return on investment on every penny spent on advertisement and promotion, and want to tap modern technology enabled customer reach, this is the right platform for you.

Business Managers

This course will complement your business management background.

You will learn skills and techniques that were not part of your conventional syllabus and will remove the feeling of being left out. It will break myths that digital marketing is only for techies. Any manager whether sales, marketing, Planner & Strategists will be able to hone up your acumen.